IT&CMA Introduces 1st Asia Pacific Future Leaders Forum at Its Seminars and Workshops
Singapore, 18 July 2003 - Seminar and workshops at Incentive Travel & Conventions, Meetings Asia (IT&CMA) this year will cater to the needs of both travel professionals and students aspiring to join the industry.
IT&CMA Seminar and Workshops has been designed this year to provide an avenue to discuss the most pressing issues facing players in the meetings and incentives industry. Travel professionals, who have been battling the effects of recent world events such as the US-led war in Iraq and the recent SARS epidemic, will get a chance to discuss and collaborate on individual or joint efforts that would help the industry on the whole.
The topics for the seminar and workshops will reflect the current moods and concerns of the industry and strive to achieve high relevancy to audiences with its line-up of top speakers from well-established associations and companies. Confirmed topics include `Event Management in Changing Times' by Meeting Professionals International (MPI), ` Crisis Management for Event Planners and Suppliers', as well as `Creative Marketing for MICE Destinations & Venues' by SITE Asia Pacific Chapters
“'Crisis Management' has been a key operative word in everyone's minds, especially in the last few months and it's certainly a strong theme at this year's IT&CMA seminars where there's an opportunity to learn from the experience of others in coping with the recent crises, “ says Melinda Mak, Project Manager.
Ms Mak continues, “However, another strong theme that we'll like to highlight is that of `Recovery'. The travel industry has always been very resilient - changing and adapting by way of creativity and optimism. While recent world events have shaken the industry on the whole, it's also an opportunity for us all to change and improve.”
Students keen on joining the industry will also have their needs addressed at IT&CMA this year. The first Asia Pacific Future Leaders Forum will be held during IT&CMA to encourage young people to join the meetings and incentive travel industry. Following the success of the Future Leaders Forum held at IMEX in Frankfurt, Germany this April, IMEX, ICCA, TAT and IT&CMA organisers have come together to bring this initiative to the Asia Pacific.
“175 university students attended the first IMEX Future Leaders Forum in Frankfurt and heard a series of presentations from top leaders in the meetings industry about their careers. The Forum proved a highly inspirational and interesting insight into the MICE industry.” Says Tom Hulton, Director of International Relations, IMEX.
The format for the Asia Pacific forum will include a top line-up of industry leaders, who would provide students from the Asia Pacific region an opportunity to learn more about the meetings industry and its career potential, by sharing their personal experiences and careers. In addition, a debate will be held involving prominent industry speakers to address key issues that had been previously identified by the students themselves.
The first Asia Pacific Future Leaders Forum will also be held in conjunction with IT&CMA in Bangkok from 4-11 November 2003 at IMPACT Convention Centre, Thailand
For further information, please contact:
Ms Melinda Mak, Project Manager
TTG ASIA MEDIA PTE LTD
9 Battery Road #17-02/12 Straits Trading Building Singapore 049910
Tel: 65 395 7555 Fax: 65 536 0896
Email: IT&CMA@ttgasia.com
Website: www.itcma.com.sg
Media inquiries should be sent to Ms Tee Yen Ching at the same postal address and fax number, or e-mail yenching@ttgasia.com.
About IT&CMA
IT&CMA is Asia Pacific’s premier meetings, incentive travel, conventions and exhibitions (MICE) event. It brings together the region’s MICE suppliers to collectively sell Asia as an exciting and diverse destination that offers value for money. It also sells Asia as a source for MICE participants. It was first held in Hong Kong (1993-1996) and then Malaysia (1997-2001) and Thailand (from 2002).
To be held in Thailand for the second time, IT&CMA 2003 promises a bigger, better and more vibrant show. With pre-scheduled business sessions, familiarisation tours, educational seminars and networking opportunities, exhibitors and buyers can expect to have a truly rewarding experience.
The IT&CMA Sticky Awards will be given out for the second time at IT&CMA 2003. These awards are the distinctive recognition for industry professionals who have dramatically showed professionalism and creativity in tradeshow participation through engaging exhibits and promotions.
For more information on IT&CMA 2003, please log on to www.itcma.com.sg
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TTG Asia Media Pte Ltd is a leading organiser and event manager of travel trade shows in Asia: IT&CMA, Corporate Travel World Asia-Pacific (CTW) and ASEAN Tourism Forum (ATF) 1998, 2001 and 2003. It also publishes five titles targeted at distinct sectors of the travel trade: TTG Asia, TTG China, Incentive & Meetings Asia (IMA), Business Travel News (BTN) Asia-Pacific and BTN China, the latest title launched in November 2002. These trade shows and publications provide the best marketing access to Asia-Pacific’s travel marketplace, influencers and deciders. TTG Asia Media is a member company of chinadotcom and hongkong.com.
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