No doubts over Doublebill's future
Wrisney Tan, Bangkok ( 2004-10-19 )
THE final numbers are in for the successful first joint Incentive Travel & Convention Meetings Asia (IT&CMA) and Corporate Travel World (CTW) last week in Bangkok, and TTG Asia Media is already promising a bigger show in Pattaya next year.
This year's event, jointly called Doublebill, was attended by 373 buyers and corporate travel managers and more than 719 trade visitors. The majority (69 per cent) of the buyers/corporate travel managers were from the Asia-Pacific, while Europe made up the second largest group (25 per cent) followed by North America (four per cent), the Middle East and others.
The organiser is likely to stick to the Doublebill strategy but would look at improving the format. Managing director, Mr Darren Ng, said: "We will take all the feedback into consideration. Inevitably there were people who preferred what had been done before, but we think the Doublebill works because both incentive and corporate travel are so closely related. It is a bigger show with a bigger attendance and this is beneficial to both buyers and suppliers. This is our first combined show and we intend to do it better next year. We will look at starting the conference perhaps a d
ay earlier, this will give CTW delegates more time on the exhibition floor and suppliers will also have the chance to sit in on the conference."
"We would be extending scheduled one-on-one meetings between suppliers and not only IT&CMA buyers but also CTW's corporate travel managers. To make sure that the travel managers don't get lost on the floor, we may also introduce a guided visit that will cover the stands of smaller corporate travel suppliers."
For more information on IT&CMA/CTW, please contact:
TTG Asia Media Pte Ltd
9 Battery Road, #17-02 Straits Trading Building Singapore 049910
Tel: (65) 6395 7513
Fax: (65) 6536 0896
Website: http://www.itcma.com.sg or http://www.corporatetravelworld.com
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About the “Doublebill” Event
Now in its 7th year, CTW Asia-Pacific is a conference and exhibition on Travel & Entertainment (T&E) management for the Asia-Pacific region. It is a platform for hundreds of corporate travel managers, travel agencies and suppliers to meet and discuss the impact of global and regional issues on the development of business travel into and out of the region.
Now in its 12th year, IT&CMA is the region’s premier meetings and incentive travel show, and is attended by thousands of delegates from more than 36 countries. It is a platform for promoting the Asia-Pacific region as a MICE (Meetings, Incentive Travel, Conventions & Exhibitions) destination as well as a source for MICE visitors.
About the Show Organiser
TTG Asia Media Pte Ltd is the region’s leading travel and tourism business information and access provider. With extensive industry involvement through a wide range of media products including publications, exhibitions, database management and the Internet, the company provides our partners with integrated marketing solutions and an effective platform to showcase their products and services to the industry.
Travel trade shows organised by the company include IT&CMA (Incentive Travel & Conventions, Meetings Asia), CTW (Corporate Travel World Asia-Pacific), ITS (International Travel Show) Thailand and ATF (ASEAN Tourism Forum) 1998, 2001 and 2003. It also publishes six titles targeted at distinct segments of the travel trade: TTG Asia, TTG China, TTG India, Incentive & Meetings Asia (IMA), BTN (Business Travel News) Asia-Pacific and BTN China.
TTG also organises DM (Direct Marketing) Asia and IFSC (International Feng Shui Convention), and publishes This Week Singapore and the Map of Singapore (English, Chinese and Japanese editions).
Established in Singapore since 1974, TTG employs 60 staff around the region with offices in Singapore, Kuala Lumpur, Bangkok, Jakarta, Manila, Hong Kong and Taipei. TTG Asia Media is a member company of hongkong.com and chinadotcom. Parent company hongkong.com is a leading Asian Internet media, communications and interactive services company listed on the Growth Market Enterprise (GEM) of the Hong Kong stock exchange. Its majority owner, chinadotcom corporation, is the first NASDAQ-listed, pan-Asian integrated Internet company.
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